About Me
Hi! My name is Olivia Ross and welcome to my Portfolio!
In May 2026, I will graduate with a Bachelor's degree from the University of Oklahoma with a major in public relations and a minor in psychology. I started my college education at the University of California, Los Angeles, and then transferred to OU to begin my career in public relations.
I am a qualified and professional public relations student with experience in event planning, social media, and communication strategy. With a strong foundation in communication and an understanding of human behavior, I aim to contribute effectively to any team I am a part of while continuing to grow professionally in the field of public relations.
Resume
Some of my notable work experience and involvement
1. Involvement
Public Relations Student Society of America
(PRSSA)
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Heard from public relations professionals from around the state to better advance knowledge and activation in public relations by practicing proper PR skills that honor the PR Code of Ethics.
4. Work Experience
Researcher
Gaylord College of Journalism and Mass Communication
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Conducted primary and secondary research to develop strategic recommendations for the Gaylord College of Journalism and Mass Communication when it comes to artificial intelligence.
3. Work Experience
Student Ambassador
PartyTrick
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Produced creative content tailored to each event through a detailed content calendar. Saw an upward trend in engagement and outreach.
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Generated over 150 new customers through promotional tactics.
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Managed media relations and built brand connections and sponsorships with local and national businesses, giving them new exposure.
2. Work Experience
Copywriter and Communication Strategist
Museo Oro D’Autore, Arezzo, Italy
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Built new brand positioning and a fully integrated strategic communication campaign for an international client.
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Created events, promotions, new signage with a strategic schematic layout, and a fully integrated website.
1. Work Experience
Action Strategy Director and Event Planner
RIVERSPORT OKC
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Created a fully integrated campaign to promote the expansion of Riversport OKC and bring awareness to their Boathouse in a Box initiative.
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Served as a strategic event planner and created a detailed and effective playbook for hosting the 2026 Canoe Slalom World Championships, bringing hundreds of people to the Oklahoma City area.
Skills
More about my core competencies.
01
Event Management
How to plan, execute, and deliver a smooth and successful event.
02
Media Relations
Building relationships and communicating messages clearly so coverage is accurate, timely, and impactful
03
Content Strategy
Going beyond content creation, I am skilled at the strategy behind it, creating a content calendar, and generating engagment.
04
Design, Analytics & Performance
I am proficent in many platforms outside of social media like Microsoft Office, Adobe Creative Suite, Canva, and more.
Portfolio
Action and Communication Strategy
Both real campaigns adopted by the client, these are examples of a fully integrated campaign to revitalize their brand and promote new initiatives.
Campaign Decks
This content was created to promote a party planning company, which helped drive 150 new user sign-ups over the span of one month. The content displayed is an example of how I can use my social media skills to actively promote any company.
Event Planning TikTok Example 1
Social Media
Case Study
Case study examples showcase real public relations scenarios where strategies were developed, executed, and evaluated to achieve specific communication goals. This ultimately teaches us what works, what doesn't, and how we can learn from it.
Writing Samples
Here is a wide variety of other writing samples to showcase my basic public relations skills, with everything from a fictional press release to pitch writing examples.